The Path Entertainment Group is delighted to announce the expansion of its licencing agreement with leading toy and game company, Hasbro, after the hugely successful launch of MONOPOLY LIFESIZED in London, UK.
The evolution of this relationship sees TPEG expand its license with Hasbro to create a location entertainment concept with one of the company’s most popular board games, CLUEDO, wherein it will transform the much-loved IP into a real-life, immersive competitive social experience; CLUEDO LIFESIZED.
Dedicated to creating innovative, game-led competitive socialising experiences that allow customers to engage with their favourite IP differently, TPEG maintains strong relationships with major IP holders such as Hasbro and Lionsgate. TPEG has developed and produced exceptional live experiences including MONOPOLY LIFESIZED, which opened in November 2021 and has welcomed over 160,000 guests to date, as well as SAW: Escape Experience London and The Paddington Bear™ Experience, which will open in London’s County Hall.
David Hutchinson, CEO of The Path Entertainment Group, said: “MONOPOLY LIFESIZED has enjoyed two very successful years in London already, showcasing the power of the brand with the creative thinking at Path Entertainment – and has gone on to be successfully sub-licenced in the KSA, as we continue to rollout the experience internationally. From the start of our relationship with Hasbro we’ve always felt CLUEDO was a natural IP for us to explore – it’s innately theatrical, and combined with its nostalgic family favourite mystery origins – it’s the perfect brand for our team to play with and create a new thrilling, location based entertainment concept. We’re very excited to bring this to life in an ambitious new lifesized concept.”
“At Hasbro, our goal is to provide gaming experiences that are fun to play, fun to watch and fun to share for fans of all ages. In joining forces with TPEG, we’re able to deliver on this and more with innovative and immersive versions of fan-favourite games,” said Matt Proulx, Vice President of Global Experiences, Partnerships and Music at Hasbro. “Fan response has been overwhelming for MONOPOLY LIFESIZED, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with CLUEDO LIFESIZED. Coming off the heels of this year’s refreshed CLUEDO board game release and just in time for the brand’s 75 th anniversary in 2024, fans will be able to put their investigative skills to the test as they sleuth to uncover answers to the game’s famous questions – WHO, WHERE and with WHAT.”
TPEG will be appearing at the IAAPA Expo Europe (26-28 September, Booth B-1230) and Brand Licensing Europe (4-6 October). Having already launched MONOPOLY LIFESIZED in Saudi Arabia, TPEG will be connecting with operators at the expos who are looking to franchise and operate the brand’s hugely successful experiences worldwide.